Connect with Your Customers Through Email Marketing

Email marketing is one of the most powerful ways to connect directly with your customers. More than 65% of adults start their day by checking their email, 99% of consumers check their email every single day, and more than 55% of consumers say that marketing emails influence their purchase decisions.

From the numbers, it’s clear that email marketing is a highly effective tool. On average, email generates $38 for every $1 spent and has a much better reach than organic social platforms. In fact, email is 40 times more effective in reaching your customers than Facebook and Twitter!

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How to Claim Your Local Search Properties

Have you claimed your local search listings? If not, you should. Claiming any online listing of your business verifies that you are the owner of a valid business and gives you control of the information shown on your listings. Here’s how to claim your Big Three listings on the web: Google, Facebook, and Yelp.

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Reputation Management: Why it Matters

How important are online customer reviews? Very important—more than 85% of customers trust online reviews as much as personal recommendations, and 72% of consumers will make a purchase only after reading positive reviews. Since 91% of typical U.S. consumers regularly or occasionally read online reviews, a review process can help you receive more reviews and effectively manage your online reputation.

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How to Develop a Social Media Content Calendar

Sharing quality content across your social channels is the primary way to engage and connect with your audience. To create a content strategy that actually works, consistency is key. Streamline your content process with an editorial calendar, which gives you a place to organize ideas and schedule months of quality posts ahead of time (so you have more time to create content, instead of just managing it).

Yearly Strategy
Start with the big picture, deciding on a primary topic to focus on each month. The topic you choose will shape your social media posts for the month and give you a starting point as you create your content, from writing blog posts, staff profiles or client newsletters, to creating new videos for your website.

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Your Guide to Content Marketing

What is content marketing, and why should quality content be at the core of your social media marketing? If you’re new to content marketing, our guide is designed to answer your questions and help you get started.

What is content marketing?
Content marketing is the strategic marketing approach of creating and sharing quality content to attract and retain an audience. Instead of constantly pitching your products or services, you provide relevant and useful content to your customers and prospects. Content marketing establishes you as the expert, and builds trust and confidence in the eyes of your reader.

One component of content marketing is blogging. Writing a blog gives you the chance to provide useful information for your customers and solve their issues, and provides you with content to share across social media platforms and create awareness for your business.

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6 Tips for Writing Great Website Content

Creating website content that’s engaging and informative is one of the most essential things you can do as a business owner. Why? Blogging is still one of the best ways to get organic traffic, generate leads, and create awareness for your business. Blogs give you the chance to share your knowledge and expertise, provide useful information for your customers, and help improve SEO for all website content.

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