Email marketing is one of the most powerful ways to connect directly with your customers. More than 65% of adults start their day by checking their email, 99% of consumers check their email every single day, and more than 55% of consumers say that marketing emails influence their purchase decisions.
From the numbers, it’s clear that email marketing is a highly effective tool. On average, email generates $38 for every $1 spent and has a much better reach than organic social platforms. In fact, email is 40 times more effective in reaching your customers than Facebook and Twitter!