Sometimes a buzzword seems to define an entire industry. In digital marketing, that buzzword seems to be SEO. When I introduce myself to someone and say I'm a digital marketer, the most common response is “Oh, you do SEO!”
Well yes, we do SEO. Oftentimes we’ll have a customer contact us asking for SEO, but when we dig into their needs we discover that SEO isn’t really what they’re looking for, and it’s often not the best solution.
Think about the web content you enjoy reading. The most engaging web content captures your attention, shares information, solves a problem, or inspires you to take action. How can you put these principles into practice for your own website? Let’s break it down.
Google.com. GoDaddy.com. Yahoo.com. These websites and the companies behind them are all household names, but take yourself back to the day when you first heard them. Google? What’s a Google? Yahoo sounds more like you’re cheering for your favorite team.
Today, nobody has any trouble identifying these companies, but that is the result of massive, multi-million dollar branding and marketing campaigns. For the average business, such a campaign is out of reach, so it’s important to spend more than a few minutes deciding on a good domain name for your website. In this article, I’ll walk you through some of the factors I take into account when I’m helping a client choose their domain name.
Creating website content that’s engaging and informative is one of the most essential things you can do as a business owner. Why? Blogging is still one of the best ways to get organic traffic, generate leads, and create awareness for your business. Blogs give you the chance to share your knowledge and expertise, provide useful information for your customers, and help improve SEO for all website content.
