Brentwood Visual News and Tips

Data Driven Approaches to Content Marketing

The best marketing depends on data. Whether it’s the customer data that drives better targeting and segmentation, or the use of predictive analytics to understand buyer behavior, companies that use data are finding new ways to reach consumers and increase sales. In this post we will take a look at various approaches to marketing with data.

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Driving traffic to your website (you may not be doing it right!)

Everyone wants to drive traffic to their website, and everyone wants that traffic to turn into paying customers. But sitting there waiting for that traffic to appear isn't a great approach.

Most marketing techniques fall into one of two very broad categories. Push marketing involves techniques that get your message out in front of the customer to make an impression on them. Pull marketing is creating content that is sitting there waiting for the customer to come find it. Without a well-designed strategy, we find that most business owners tend to focus on pull marketing. While this is important, without the balancing approach of push marketing you are not likely to see the results you are looking for.

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