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How much should I spend on Digital Marketing?

Planning a Marketing Budget

How much of your business revenue should be spent on digital marketing? This is a question we hear a lot, and the simple answer is that there’s no simple answer. The “magic number” you typically hear is 10%. The Small Business Administration recommends budgeting 7-8% of gross revenues to marketing, assuming revenue below $5 million and profit margins of 10-12%.

The reality is that it’s far more important to look at your own needs and goals to determine where you want to take your business.

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