Brentwood Visual News and Tips

Building Brand Authority Through Your Blog

Writing a new blog post

At Brentwood Visual, we’re big on blogging. The blog is the single most useful tool in our marketing strategy, and the content created there is interwoven throughout your entire marketing campaign, from social media to improved SEO.

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Exploring the Digital Marketing Funnel

Marketing sketch on the wall

Throughout our website, you’ll see us refer to the “Digital Marketing Funnel”. Anyone who has taken a marketing class or read a good marketing book is familiar with funnels, and there’s nothing magical about ours.

What the funnel provides for us is a roadmap. It gives us a starting point, and a structure that we can come back to when we start to drift. All that glitters is not gold, and there is a lot of glitter out there in the marketing world. Everyone has new ideas on the latest and greatest thing that “every business” needs to be doing. Many of these ideas are exciting and innovative, but if they’re not incorporated with the end goals in mind they can lead us off track.

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Your Guide to Content Marketing

content

What is content marketing, and why should quality content be at the core of your social media marketing? If you’re new to content marketing, our guide is designed to answer your questions and help you get started.

What is content marketing?
Content marketing is the strategic marketing approach of creating and sharing quality content to attract and retain an audience. Instead of constantly pitching your products or services, you provide relevant and useful content to your customers and prospects. Content marketing establishes you as the expert, and builds trust and confidence in the eyes of your reader.

One component of content marketing is blogging. Writing a blog gives you the chance to provide useful information for your customers and solve their issues, and provides you with content to share across social media platforms and create awareness for your business.

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