Brentwood Visual News and Tips

Emergency Communications for Small Businesses

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The Coronavirus pandemic has plunged the entire nation into an unprecedented situation, and small business owners are struggling to keep their customers informed during a situation that seems to change moment by moment.

With as fluid as everything is right now, there is a lot of bad information and rumors floating around out there. Every few minutes someone has a new announcement about whether a business is open or closed, or will be closing soon. As a business owner or manager, you are in the best position to provide accurate information. The challenge is getting the information out there in a way that makes it easy for people to find.

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Driving traffic to your website (you may not be doing it right!)

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Everyone wants to drive traffic to their website, and everyone wants that traffic to turn into paying customers. But sitting there waiting for that traffic to appear isn't a great approach.

Most marketing techniques fall into one of two very broad categories. Push marketing involves techniques that get your message out in front of the customer to make an impression on them. Pull marketing is creating content that is sitting there waiting for the customer to come find it. Without a well-designed strategy, we find that most business owners tend to focus on pull marketing. While this is important, without the balancing approach of push marketing you are not likely to see the results you are looking for.

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The Death of Facebook (and why it's not as close as you think)

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Every few weeks, another doomsayer will pop up in the news announcing the imminent collapse of Facebook as a social platform. They’ll trumpet new user numbers from [insert competing platform here] and compare those to slowing percentage numbers from Facebook. They’ll cite Congressional investigations, the rise of Instagram influencers, and the #DeleteFacebook movement. They’ll compare Facebook’s stock price to the overall market, and proclaim that the collapse is soon to come.

They may be right. But then again, maybe not.

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How to Claim Your Local Search Properties

Claiming local search listings

Have you claimed your local search listings? If not, you should. Claiming any online listing of your business verifies that you are the owner of a valid business and gives you control of the information shown on your listings. Here’s how to claim your Big Three listings on the web: Google, Facebook, and Yelp.

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