Brentwood Visual News and Tips

Reopening Soon? Start Coordinating Now

As the shock of the COVID-19 Stay at Home Orders (coupled with the forced shutdown of businesses) finally begins to wear off, the focus is shifting to how to reopen.

Businesses owners will be faced with a myriad of decisions as individual States progress through their phased reopening plans. We'd like to offer our recommendations for how to coordinate your reopening through your digital presence.

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Is SEO really the solution you're looking for?

Sometimes a buzzword seems to define an entire industry. In digital marketing, that buzzword seems to be SEO. When I introduce myself to someone and say I'm a digital marketer, the most common response is “Oh, you do SEO!”

Well yes, we do SEO. Oftentimes we’ll have a customer contact us asking for SEO, but when we dig into their needs we discover that SEO isn’t really what they’re looking for, and it’s often not the best solution.

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Exploring the Digital Marketing Funnel

Throughout our website, you’ll see us refer to the “Digital Marketing Funnel”. Anyone who has taken a marketing class or read a good marketing book is familiar with funnels, and there’s nothing magical about ours.

What the funnel provides for us is a roadmap. It gives us a starting point, and a structure that we can come back to when we start to drift. All that glitters is not gold, and there is a lot of glitter out there in the marketing world. Everyone has new ideas on the latest and greatest thing that “every business” needs to be doing. Many of these ideas are exciting and innovative, but if they’re not incorporated with the end goals in mind they can lead us off track.

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What’s in a Name?

Choosing the right domain name for your business

Google.com. GoDaddy.com. Yahoo.com. These websites and the companies behind them are all household names, but take yourself back to the day when you first heard them. Google? What’s a Google? Yahoo sounds more like you’re cheering for your favorite team.

Today, nobody has any trouble identifying these companies, but that is the result of massive, multi-million dollar branding and marketing campaigns. For the average business, such a campaign is out of reach, so it’s important to spend more than a few minutes deciding on a good domain name for your website. In this article, I’ll walk you through some of the factors I take into account when I’m helping a client choose their domain name.

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6 Tips for Writing Great Website Content

Creating website content that’s engaging and informative is one of the most essential things you can do as a business owner. Why? Blogging is still one of the best ways to get organic traffic, generate leads, and create awareness for your business. Blogs give you the chance to share your knowledge and expertise, provide useful information for your customers, and help improve SEO for all website content.

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