What is content marketing, and why should quality content be at the core of your social media marketing? If you’re new to content marketing, our guide is designed to answer your questions and help you get started.
What is content marketing?
Content marketing is the strategic marketing approach of creating and sharing quality content to attract and retain an audience. Instead of constantly pitching your products or services, you provide relevant and useful content to your customers and prospects. Content marketing establishes you as the expert, and builds trust and confidence in the eyes of your reader.
One component of content marketing is blogging. Writing a blog gives you the chance to provide useful information for your customers and solve their issues, and provides you with content to share across social media platforms and create awareness for your business.