In today’s digital age, your website is not just a part of your business—it is often the most critical point of contact with your customers. As such, it serves as the frontline of your digital identity, attracting customers from across the globe and providing them with a window into your products and services.
For a business owner, your domain name is your most important online asset. The domain name controls how the world accesses your business, including your website, email accounts, and often subdomains pointing to portals and specific resources.
In spite of its importance, most people have relatively little insight into how the domain name works, the difference between the domain name and hosting, and how best to manage the whole process. In this article, I'm going to equip you with some basic knowledge about the technical aspects of domains, as well as tips on how best to manage your domain, based on over 20 years of web development experience.
If you're in business, email is a part of your daily life. But for as much as we use it, most people don't understand the technical "mysteries" behind their email address. As a result, many people stick with the free accounts such as Hotmail or Gmail, even though these aren't as professional as an email account that includes your domain name. Understanding the basics of account types and how to access your email can give you the confidence to make the switch to domain-based email, as well as make a huge difference in the way you interact with your email account and speeding up your daily workflow.
Sometimes a buzzword seems to define an entire industry. In digital marketing, that buzzword seems to be SEO. When I introduce myself to someone and say I'm a digital marketer, the most common response is “Oh, you do SEO!”
Well yes, we do SEO. Oftentimes we’ll have a customer contact us asking for SEO, but when we dig into their needs we discover that SEO isn’t really what they’re looking for, and it’s often not the best solution.
Google.com. GoDaddy.com. Yahoo.com. These websites and the companies behind them are all household names, but take yourself back to the day when you first heard them. Google? What’s a Google? Yahoo sounds more like you’re cheering for your favorite team.
Today, nobody has any trouble identifying these companies, but that is the result of massive, multi-million dollar branding and marketing campaigns. For the average business, such a campaign is out of reach, so it’s important to spend more than a few minutes deciding on a good domain name for your website. In this article, I’ll walk you through some of the factors I take into account when I’m helping a client choose their domain name.
