We are on the precipice of a digital marketing revolution. The catalyst? Apple Business Connect. For the first time ever, businesses can directly control the information that appears on Apple Maps. This unprecedented change opens up a world of possibilities for businesses to tap into an enormous market previously underutilized: the 1.5 billion users of Apple products worldwide.
As a small business owner, you know that having an online presence is crucial for success. However, are you aware that having accurate local business listings can make a significant difference in helping your business stand out from the competition? In this article, we will discuss the importance of local search and why it should be on your radar.
Business owners love to hate reviews. A positive review from a customer can put you on top of the world, while a negative review often feels unfair and leaves you feeling defeated. The policies of the review platforms may drive you crazy – especially when they 'filter' legitimate 5-star reviews and publish the negative reviews right at the top of your listing.
Instead many owners decide to give up on reviews entirely, under the assumption that "people never read reviews anyways". The truth is, you couldn't be more wrong, and by choosing to ignore reviews you're sending your best customers right to your competition.
As the shock of the COVID-19 Stay at Home Orders (coupled with the forced shutdown of businesses) finally begins to wear off, the focus is shifting to how to reopen.
Businesses owners will be faced with a myriad of decisions as individual States progress through their phased reopening plans. We'd like to offer our recommendations for how to coordinate your reopening through your digital presence.
The Coronavirus pandemic has plunged the entire nation into an unprecedented situation, and small business owners are struggling to keep their customers informed during a situation that seems to change moment by moment.
With as fluid as everything is right now, there is a lot of bad information and rumors floating around out there. Every few minutes someone has a new announcement about whether a business is open or closed, or will be closing soon. As a business owner or manager, you are in the best position to provide accurate information. The challenge is getting the information out there in a way that makes it easy for people to find.
