Think about the web content you enjoy reading. The most engaging web content captures your attention, shares information, solves a problem, or inspires you to take action. How can you put these principles into practice for your own website? Let’s break it down.
Showcase your best or freshest content on your home page, and include a call to action to clearly guide your visitor through your website.
Web pages contain evergreen content, or long-lasting content that continues to stay relevant over time. Designed to establish your authority and educate your website visitors, each web page is designed with a clear objective and covers a single subject.
Your About page is the place to share the history of your business, what sets you apart, and your unique approach or philosophy. If your business provides services, each service should be covered by an individual page with content that goes in-depth, offering your readers thorough, specific, and helpful information that they won’t find anywhere else.
When you incorporate keyword research into your evergreen content and optimize web pages for SEO, you boost your website’s authority and drive traffic to your site from search engines.
Individual articles are the place to share educational blog posts, staff profiles, company news, upcoming events, and more. There’s nothing Google loves more than fresh content, so posting consistently on your blog (at least once a month, but ideally a few times per week) gives Google and other search engines fresh content to scan, boosting your overall site SEO in the process.
As you write, remember that the best blog posts share value with your readers. The overall goal with your blog content is to provide an ongoing stream of useful information to engage your audience and help build your business.