The best marketing depends on data. Whether it’s the customer data that drives better targeting and segmentation, or the use of predictive analytics to understand buyer behavior, companies that use data are finding new ways to reach consumers and increase sales. In this post we will take a look at various approaches to marketing with data.
Read more …Data Driven Approaches to Content Marketing
Gone are the days where having a website was considered optional for a business. Today it's expected that every business will have a website, and for good reason!
Your website is (or should be) the primary source of information about your business, and it's the only place online that you have full control over. On any other platform, your business is subject to the rules and business practices of the platform you're listed on. This may mean that you're not allowed to publish certain information, content may be limited in length, or you may even have competitor's ads shown on your listing!
Read more …Your website is your most important marketing asset
Email marketing is one of the most powerful ways to connect directly with your customers. More than 65% of adults start their day by checking their email, 99% of consumers check their email every single day, and more than 55% of consumers say that marketing emails influence their purchase decisions.
From the numbers, it’s clear that email marketing is a highly effective tool. On average, email generates $38 for every $1 spent and has a much better reach than organic social platforms. In fact, email is 40 times more effective in reaching your customers than Facebook and Twitter!
Read more …Connect with Your Customers Through Email Marketing
As the shock of the COVID-19 Stay at Home Orders (coupled with the forced shutdown of businesses) finally begins to wear off, the focus is shifting to how to reopen.
Businesses owners will be faced with a myriad of decisions as individual States progress through their phased reopening plans. We'd like to offer our recommendations for how to coordinate your reopening through your digital presence.
Read more …Reopening Soon? Start Coordinating Now
The Coronavirus pandemic has plunged the entire nation into an unprecedented situation, and small business owners are struggling to keep their customers informed during a situation that seems to change moment by moment.
With as fluid as everything is right now, there is a lot of bad information and rumors floating around out there. Every few minutes someone has a new announcement about whether a business is open or closed, or will be closing soon. As a business owner or manager, you are in the best position to provide accurate information. The challenge is getting the information out there in a way that makes it easy for people to find.
Read more …Emergency Communications for Small Businesses
